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      美制造商利用“縮水式通脹”將成本轉嫁給消費者(上)

      來源:可可英語 編輯:Kelly ?  可可英語APP下載 |  可可官方微信:ikekenet
        


      掃描二維碼進行跟讀打分訓練
      igsP-wBvdrpy*+S-

      -fTkCj2.hkT

      With inflation at a 40-year high in the U.S., we're all spending more when we go to the store.[qh]

      _e|5_tz&b!Z!=N@&;

      由于美國的通貨膨脹達到了40年來的最高水平,因此我們在商店里都要花更多的錢qCw,A1X2SI)qVCg。[qh]

      =];PcA)ez7z0ZrnWwf

      But economics correspondent Paul Solman reports that there is another dimension of inflation these days -- shrinkflation.[qh]

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      但經濟記者保羅·索爾曼報道稱,如今還有另一個層面的通脹——縮水式通脹oY&qyti^BUqT。[qh]

      JqjH|v;^Jw].F

      We'll let him explain. [qh]

      q#tW,zH1Qa!OScv5D

      讓他來為我們解釋VbwdHvOH0Q。[qh]

      uWCq9AcS*5RtV,c6UaEi

      So what is this? [qh]

      as_Z25b6I8A

      這是什么呢?[qh]

      K!t1+2*;ThTR

      These are some of the newer items.[qh]

      YrDjKOt_H0-Ml

      這些是一些較新的商品RGHt,YOnCBN[。[qh]

      asAv_iY+b~

      In fact, items consumer advocate and lawyer Edgar Dworsky had bought in just the past week.[qh]

      0z,@8rGz^Z.A0_;j&J

      事實上,這些商品是消費者權益倡導者兼律師埃德加·德沃斯基上周剛買的&WmG3=MX7.]OvGcEcs。[qh]

      &U*n6ZF%SQKzZ1x

      The first one here is kind of an egregious example.[qh]

      8Z5HK%G2-y,dkIS

      第一個商品有點過分S)FRO0-7KI;。[qh]

      iGuol)9-GSu

      Angel soft toilet paper used to have 425 sheets on a roll.[qh]

      T@%!I)o9T^aOj

      天使軟廁紙曾經一卷有425張uTR]WMEATErn)*。[qh]

      !ERAM[||ei&

      The new one has 320.[qh]

      dt=IPPqAw)pV;

      新的軟廁紙只有320張t1@FSS1qmaktU#。[qh]

      G8N~gvl(&*Y@%+2Rge1c

      Wow. That's 25 percent.[qh]

      Q!58e+w[]wx,1dfvz

      7e1Y6WqKc15En。這是減少了近25%rXnsG@1e#qB+L%OvaVJa。[qh]

      hn#18W2Y+g

      But it's almost two full rolls in new sizing.[qh]

      6+w*;D3[[_!mq~mD|S

      不過新尺寸的廁紙也有整整兩卷P*Zf1~kE4d&!Be。[qh]

      2[g%]oH+3A0@F4et2Rv_

      But look at the packages.[qh]

      oU%OB89xZ2zQijH

      看看這些包裝jfC4G+;8XLD(m。[qh]

      ~AJgKrWNG6PeBHV

      Don't they look almost identical?[qh]

      hGuSNC7tEF1WZIiF,!

      他們看起來不是一模一樣嗎?[qh]

      J9ycPE@#=pFVG26fP

      Do they ever.[qh]

      m.3@.YHH;3GYY6*

      他們曾經是一模一樣的.WS&C(&i9r。[qh]

      iCR1lNp!p&@

      And that's the key to what's being called shrinkflation, says Dworsky, who writes the online consumer world newsletter and has been tracking product downsizing for decades.[qh]

      3y-ox|7xVO-TQB

      這是所謂的縮水式通脹的關鍵,撰寫在線消費者世界時事通訊的德沃斯基說,他幾十年來一直在跟蹤產品的尺寸縮減md4Xsr;I#15X。[qh]

      vGlJZYhZ1%6!a_

      I remember the Charmin of the 1960's when Mr. Whipple came on TV.[qh]

      G=,Ajvxq@0=X@Lfg

      我還記得20世紀60年代惠普爾先生出現在電視上的Charmin衛生紙廣告cAJPo&SnIra1f;jnoFKC。[qh]

      VCGBgXghIm.SfJfaHPu+

      I told them, squeeze the tomatoes, squeeze the melons, but please don't squeeze the Charmin.[qh]

      VWbQA+iPaf

      我告訴他們,擠壓西紅柿,擠壓甜瓜,但請不要擠壓Charmin衛生紙n^[ktUlxxjJ(@fdP。[qh]

      MW@#z.1,l.RAI

      And it had 650 sheets on a roll.[qh]

      L7B=.EQWQncKF!UU9mw

      這種衛生紙每卷有650張BefLeuIyS*+ipDGbt~E。[qh]

      7&)7%b7BMPndVZ0Vj~x

      The biggest one today has 366. It's about 90% less.[qh]

      4JzIqaizxPpDBeJmqPX

      今天最大的一卷有366張3]ClBq4RET。大約減少了90%=*UG356AW+t=j&B。[qh]

      k27|!fR1=6[,PqG=AZu

      And it's not just toilet paper.[qh]

      vUr*)[0fG*9!)eYQtwR

      而且,這不僅僅是衛生紙gi(lk~XFi5J)Ii。[qh]

      BHn7(%3pJxd-8

      Ice cream tubs used to be a half gallon, or two quarts, then one-and-three-quarters quarts.[qh]

      !;v]c_ZkUOzyk@%

      冰激凌桶過去是半加侖或兩夸脫,后來是1.75夸脫E752907I^1_!jZ。[qh]

      8mzusoevNY#!T]lB(Rs

      They've now trimmed down to a svelte one-and-a-half.[qh]

      J8mjVVS|EC

      現在他們已經把尺寸縮減到1.5英寸了N=BChWi=hB.!。[qh]

      LZo|8MbDf)m;Idi12[s

      Because lately, it's been the incredible shrinking everything.[qh]

      zApTc1r9E%

      因為最近,令人難以置信的是一切尺寸都在縮小I1V37Z4e(aXUa。[qh]

      7Jl3R*da44x1MKjMM0=P

      Shrinkflation tends to come in waves.[qh]

      v-iH=JQAtNG_(IJW

      縮水式通貨膨脹往往是一波三折的CuuV;qczH(SC7aC(。[qh]

      UZ~8~tR.|k0])Sn%[

      We happen to be in the middle of a tidal wave at the moment because of inflation.[qh]

      ~ABg#6WW+lmQ,|vY4c

      由于通貨膨脹,我們目前碰巧處于波浪的中間2(b4=]8a~i*BsD。[qh]

      Vb4=k=^+iQ#

      That's because material and transportation costs have been soaring since the much reported supply chain snags.[qh]

      wkFM4Ko~EK

      因為自大量報道供應鏈短缺以來,材料和運輸成本一直在飆升W*OUe!aWP#fW+RKtTzFX。[qh]

      aI.Gm3SuY#

      How best to pass them on to us consumers?[qh]

      U5tF;Mc!PI2aa6

      如何最好地將其傳遞給我們消費者?[qh]

      z&f.(pH(^%]DfPnNp

      Manufacturers rely on both raising the price and shrinking the product.[qh]

      ;^qK;9gGaqRf3

      制造商既依靠提高價格,又依靠縮小產品尺寸x%Fe3tPv*I9Vd#。[qh]

      2h7[GOZszQ

      The difference is they know that consumers are price conscious and consumers will catch the fact if that container of Orange juice went from $2.99 to $3.39 and they'll balk, they'll complain, maybe they'll switch to another brand.[qh]

      OmaiMCgx#~v]|_2nJhp

      不同的是,他們知道消費者對價格很敏感,如果橙汁從2.99美元漲到3.39美元,消費者會意識到這一事實,他們會猶豫不決,他們會抱怨,也許他們會換成其他品牌-+LJX~mQy&18mG^R+Pd。[qh]

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      But they know consumers are not net weight conscious.[qh]

      #!PKdHG6I%O~0l.Q;aT

      但他們知道,消費者并沒有意識到凈重SHX5uld7z;=。[qh]

      .66FoBnR5RD(z

      They're not going to notice most of them, if the product has gotten a little bit smaller.[qh]

      yNQ=SfZn=(I

      如果產品變小了一點,他們中的大多數不會注意到]H+OofkX3l^o!。[qh]

      EG6e^6k]LIs)gxGTl|@U

      Especially not if the shrinkage is pretty much indiscernible.[qh]

      yPiOuGJj5FYLL_xQ

      尤其是幾乎看不出尺寸收縮的情況下|Vm0#=RH.3#d9ia5L。[qh]

      ohWR8_6NMqK

      What is that, dishwashing detergent?[qh]

      2a%Rsy3),l+D1F

      那是什么,洗碗劑嗎?[qh]

      __V7h+@)1V

      This is Dawn. The current seven ounce little bottle is now six and a half ounce.[qh]

      OoleTmoE+R_|G]hAuh|z

      這是Dawn牌洗碗劑LEP[U[OWcz。以前是7盎司小瓶子,現在變成了6.5盎司-6|Ps7znX;。[qh]

      (ag74.|5U[S

      So you lost half-an-ounce.[qh]

      b&Sybcs#6oq|G~rYW~(L

      所以少了半盎司Z~A*,K]KLD5hu。[qh]

      6S=5O.ZERYQEx6PKyzP

      Honest to goodness, I don't know how they did it.[qh]

      ZMjG-;iV&%M_CH|8G

      老實說,我不知道他們是怎么做到的8,BjxBdDy#&Ej0igw;。[qh]

      MeBjS(poyXX5BDQV.

      But just know the bottom line is, you are getting half-an-ounce less.[qh]

      ThlF3(xFvuM_8f7I

      但最重要的是,你買到的產品會少半盎司&^=wXF,hKfLpnJ!G;iUB。[qh]

      ZxX4^B!)+kGOj8

      譯文為可可英語翻譯,未經授權請勿轉載!

      EncYwu-@s_Pd*2]t.Bt#Ehh.NMMGT!0o1OFiN0%gPE
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